Feel The Roar

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Feel The Roar: Rallying Kenyans for the KCB WRC Campaign

In June 2022, as part of the Feel The Roar KCB WRC campaign, I had the exhilarating mandate of rallying Kenyans to participate in an extraordinary initiative. The goal was to unite voices across the nation by mimicking a roar and submitting it using the hashtag #FeelTheRoar. Beyond merely creating a spectacle, this campaign aimed to infuse the Kenyan sound into the World Rally Championship, drive the adoption of KCB Visa cards, and foster community engagement during the event.

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The Power of the Roar

The roar symbolizes the collective spirit of a nation. In the context of the WRC campaign, it represents the passion and enthusiasm of Kenyans for motorsports. By encouraging individuals to contribute their own unique roars, we tapped into a sense of belonging and ownership, fostering a deeper connection with the event and its significance.

Capturing the Kenyan Sound

Each roar submitted under the #FeelTheRoar hashtag was more than just a sound; it was a piece of Kenyan identity. From the bustling streets of Nairobi to the serene landscapes of the Rift Valley, every roar echoed the diverse tapestry of Kenya’s cultural heritage.

Driving Uptake: Amplifying KCB Visa Cards

Revving Up Uptake: Using KCB Visa Cards

The campaign seamlessly integrated the promotion of KCB Visa cards, incentivizing participants to utilize them for transactions, amplifying campaign reach and benefits.

Exclusive Access: Rewarding KCB Visa Cardholders

KCB Visa cardholders were rewarded with exclusive perks, including VIP event tickets and behind-the-scenes experiences, enhancing brand loyalty and engagement.

Embracing the Spectacle: Immersing in the WRC Event

As ambassadors of the #FeelTheRoar campaign, we had the honor of attending the World Rally Championship (WRC) event, immersing ourselves in the thrill of the races and connecting with fellow enthusiasts. It was an opportunity to witness firsthand the adrenaline, passion, and camaraderie that defined the WRC experience.

Capturing Moments: Documenting the Journey

Throughout the campaign and WRC event, we documented our experiences, capturing the essence of the #FeelTheRoar movement and the impact it had on individuals and communities. Through compelling visuals and narratives, we aimed to immortalize this momentous occasion and inspire future generations.

Embracing Community Engagement

Beyond the digital realm, the Feel The Roar campaign fostered a sense of community both online and offline. From local meetups to virtual roar challenges, Kenyans came together to celebrate their shared passion for motorsports and national pride.

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The Feel The Roar KCB WRC campaign transcended traditional marketing initiatives, uniting Kenyans in a symphony of roars and rallying them behind a common cause. By harnessing the power of community engagement and cultural identity, the campaign left a lasting impact on both participants and spectators alike.

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